Your Shopify store should improve every week

Meet Demi, your AI CRO employee. Demi finds conversion opportunities, creates and runs guarded experiments, and brings you proven winners to approve - without waiting for prompts, developers, or agency availability.

Put Demi to work
Example · Demi's weekly update

Monday, 9:14am

Working
Good morning

Here's what I moved forward last week.

Analyzed 24 product pages and your cart funnel.

3 opportunities foundRanked by evidence and expected impact

Complete

2 experiments launchedPDP messaging and cart reassurance

Running

1 test stoppedReached the downside boundary you set

Protected

1 winner readySocial proof above add to bag

+3.4%
Needs your approval

Roll out the winning PDP treatment?

Method and data-health checks passed
First assignment

Give Demi its first assignment

Enter your website URL. Demi can analyse any public website and show you where it would start, why the opportunity matters, and the first three experiments it would recommend.

No credit card required.

Waitlist Cohort

Next cohort opens Monday

We onboard a small group of teams each week, with hands-on setup and guardrail review before anything goes live.

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Why Demi

The CRO function, without another £5k agency retainer

Testing tools give your team more software to operate. Agencies sell blocks of capacity. Demi keeps the conversion loop moving every week.

What you need A/B testing toolSoftware to operate CRO agencyCapacity on a retainer DemiYour AI CRO employee
Find opportunities Your team Agency cadence Every week
Create and run tests Your team + developer Within retainer scope Demi
Monitor and measure Your team Periodic reporting Built into every experiment
Follow through on winners Your backlog Depends on capacity Brought to you for approval
Operating model Subscription + team time Often £2.5k–£8k/month Pay only when Demi drives revenue

Keep the judgement. Hand Demi the operating work.

Demi's responsibilities

Demi owns the entire CRO journey

You set the commercial goals and boundaries. Demi keeps the work moving from opportunity to measured decision.

01

Find the opportunity

Demi analyzes PDPs, cart flows, and merchandising surfaces to find the highest-leverage conversion gaps in your store.

Scan depthPDP, Cart, Checkout
Analysis time< 2 hours

Step 1

Leak detected

Silk Evening Dress

Product page
Green dress on product page

Silk evening dress

£890
Conversion leak

Size guide missing below the fold

02

Create the experiment

Each opportunity becomes a complete experiment with a hypothesis, variant, traffic plan, and success criteria.

VariantsAuto-generated
Traffic splitConfigurable

Step 2

Draft ready

Silk Evening Dress

Product page
Green dress variant on product page
Test draft

Effortless drape for every occasion

Ready for your review before launch

Silk evening dress

£890
03

Run and watch it

Demi launches inside your policy, monitors data health, and reacts when performance crosses the downside boundaries you set.

Downside alert< -2% conv
Max exposure20% default

Step 3

20% traffic

Street Court Sneaker

Live test · 20% traffic
Street sneakers on product page in live test

Street court sneaker

£165

Running inside guardrails

  • Price locked
  • Checkout untouched
  • Discounts locked

20% of shoppers see the variant · downside alerts enabled

04

Bring you the decision

You receive the result, observed impact, confidence, and recommended next action. Winners only roll out after your approval.

Decision gatesMethod + data health
RolloutYour approval

Step 4

+3.4% winner

Street Court Sneaker

Winner detected
Winning sneaker product page
Winner

Social proof block above add to bag

+3.4%

Graffiti court sneaker

£165
You stay in control

Demi does the work. You decide the boundaries.

Lock pricing, checkout, campaigns, or any part of your theme. Demi only works inside the rules you approve, and nothing rolls out to every shopper without your sign-off.

Policy Configuration

Active

PricingNever modified

Locked

Checkout flowNever touched

Locked

Discount codesRead-only

Locked

Theme codeApproved only

Review

Product imagesCan test variants

Allowed

Copy & messagingCan test variants

Allowed
Downside alert threshold-2.0%

ConservativeAggressive

01

Will Demi change my live store without approval?

No. Demi drafts experiments and runs them in controlled splits. Winners stay in holdout until you approve rollout to full traffic.

02

Can it touch price, checkout, discounts, or theme-critical code?

Only what you allow. By default, pricing, checkout, and discount logic are locked. You define the boundary before any test goes live.

03

How do I know lift is real?

Every experiment uses controlled traffic splits. Demi shows sample progress and data health; confirmatory results appear only after the approved method and review gates pass.

Every rollout requires your approval
Downside alert threshold
Pricing, checkout, and discounts locked by default
Your new CRO employee

Ready to put Demi to work?

We onboard a small group each week, with hands-on setup and a review of the boundaries Demi will work inside.

Put Demi to work

No Shopify install required